generate an idea

 

GENERATE

Think up a rockin’ idea

Sketch it out

Do we have the parts we need to complete the project?

Does the concept meet the client’s objective?

 

 

collaborate with other creatives

 

COLLABORATE

Do we need a team?

a copywriter?

a technical writer?

an illustrator?

a  technical illustrator?

a photographer?

a translator?

 

Elaborate to complete design

 

ELABORATE

Let’s put the parts together

Create a comp

Go through revisions

Comp #2

Review

Revisions

Approval

 

distribute the design to deliver marketing message

 

DISTRIBUTE

Getting the Message Out

Print Quotes

Print Management

Upload

E-transfer

Fulfillment

 

“We contracted Jennifer to create a style guide for CALI. She not only created the guide but redesigned many of the materials that went into it. That included stationery to marketing materials. She’s a stickler for detail and that showed from the initial questionnaire she sent to us to the communication we had throughout the process. We now have a consistent look and design rules to follow from here on out.  I’d recommend Jennifer to anyone who is looking for an experienced Art Director/Designer to guide them to a consistent visual brand.” – Scott Lee, CALI